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Microsoft Finally Launches Mobile Ad Exchange
Microsoft announced yesterday they have officially started their mobile ad exchange program for use with mobile devices. It is touting the service as the first such platform designed to sell mobile ad inventory via a real-time, auction bidding model.
Microsoft says it has also lined up several mobile ad networks to participate in the exchange, including Millennial Media, Where, InMobi and MobClix. However, it should be noted that Microsoft has not mentioned any plans to work with two of the biggest players in mobile: neither Google (which runs it’s own network AdMob) nor Apple.
More on this as it develops.