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Microsoft invests heavily in AppNexus - Advertising software manufacturer
Posted by Lawrence Bonk as Microsoft, News, Press Releases
Microsoft has invested heavily in Appnexus, a manufacturer of display-based advertising software. How much did they invest? Reports indicate as much as $50 million dollars.
Microsoft is a longstanding customer of AppNexus, whose software lets advertisers bid on ad impressions sold through auction sites run by Google’s DoubleClick, Microsoft’s Advertising Exchange, and other big companies. Congratulations guys!
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