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06Oct

Microsoft invests heavily in AppNexus - Advertising software manufacturer

Posted by Lawrence Bonk as Microsoft, News, Press Releases

Microsoft has invested heavily in Appnexus, a manufacturer of display-based advertising software. How much did they invest? Reports indicate as much as $50 million dollars.

Microsoft is a longstanding customer of AppNexus, whose software lets advertisers bid on ad impressions sold through auction sites run by Google’s DoubleClick, Microsoft’s Advertising Exchange, and other big companies. Congratulations guys!