Keep your encoding on your own computers, but have the option of using cloud encoding when you need it. That’s the lofty promise of the just-launched Sorenson Squeeze Server on Premise.

The new product brings Sorenson encoding to any enterprise server infrastructure. In house, it lets a company load-balance its entire video encoding workflow through a single dashboard using a common set of APIs. Encoding is powered by the Sorenson Squeeze encoding engine.

“With Squeeze Server on Premise and our hybrid solutions, we have made it intuitive and seamless for major media organizations and other enterprises to augment their internal resources and capabilities with unrivaled encoding and transcoding power, whenever and however they need it,” says Peter Csathy, Sorenson Media’s president and CEO.