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13Oct

Microsoft jumps into the Chinese search engine game

Posted by Lawrence Bonk as Microsoft, News

microsoft china

Microsoft has teamed up with Chinese e-commerce company Alibaba Group to create a search engine aimed at the Chinese market. The launch of the beta version of the “Etao” last weekend comes as companies scramble for market share following Google Inc.’s decision to close its China search site March 22.

The new site combines Alibaba’s e-commerce search engine and a Chinese-language version of Microsoft’s Bing search engine. Bing has struggled to gain a foothold in China’s intensely competitive market.